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How to break the inventory problem of shoes enterprises? Data mining driven by domestic demand is the way out
China is the world's largest producer and exporter of shoes. In recent years, China has produced more than 10 billion pairs of shoes each year, accounting for 66% of the total global footwear industry. It is the world's largest footwear manufacturing base and the largest exporter of footwear in the world. In recent years, the domestic footwear industry encounters many challenges, according to DDT research report pointed out that in the past 10 years, the cost of labor Chinese increased 5 times almost America, coupled with the environmental problems caused the rising prices of raw materials. According to IHS Markit, a market research firm, the proportion of China's low cost labor destination is down to below 50% for the first time in 2016. Nike, Adidas, Puma, CONVERSE and Reebok and other well-known international brands more and more orders to Southeast Asia, Africa, Chinese original to export oriented OEM factories in trouble overcapacity. Tap the potential of domestic demand and create personalized customization Overcapacity is accompanied by the high inventory, because China footwear perennial to OEM production as the main profit, resulting in the lack of independent innovation capacity, product homogeneity, single point single product single business profit structure changes, along with the further development of flat channels, the profit space more and more small, these problems are need a shoe enterprises through restructuring and upgrading to solve. At present, with the national consumption level rise gradually, the demand for consumer products has become more and more diversified, which has long been accustomed to industrialized production mode of traditional China shoe enterprises find it difficult to adapt products to meet consumer demand is accompanied by a backlog of inventory, many shoe enterprises also bear the capital chain rupture in the process the weight of. Consumers and enterprises are re construction, shoe enterprises in the pursuit of new development direction, also according to the current market demand to make the corresponding change and adjustment. At present, many shoe enterprises to seize the consumers for diversification, personalized, fashion preferences, launched customization business, president unit of Putian Footwear Association Shuangchi enterprise's shoes footwear brand good reconstruction of personalized stores factory, user selected shoes in the store, you can according to their own preferences. Choose the color of shoes, embroidery patterns, etc., the customization system according to the user's choice of the information input system of quick response production, twenty minutes or so the user can get finished. The customization project manager for the general manager of the ancient Weiming Shuangchi intelligence in the recently held sixth session (2017) China shoe industry development forum, said: "now consumers for shoes demand more and more diversified, to continue production in the traditional way will only cause the backlog of inventory is not conducive to the long-term development of shoe enterprises, we create personalized customization the system, so that users can fully participate in the process of making shoes, so users can more intuitive feel of Shuangchi of shoe-making process quality and comfort ability."